The 39th Avenue Coffee House is a fictional coffee shop located in a converted Victorian house. The 39th Avenue Coffee House is full of eclectic charm, quiet nooks, and a garden patio for warm days. Their coffees and baked goods are sourced from local vendors.
SCOPE OF PROJECT: This is a basic social media campaign to raise brand awareness. It consists of 13 deliverables, including single-image posts, Instagram story & reel templates, social media covers, profile images, and a branded hashtag strategy.
CHALLENGE: In cases like this, the challenge is to translate the vibe, the tastes, smells, and energy strictly into words and pictures so that the viewer can imagine the venue even if they've never been, and revisit it in their mind if they have.
SOLUTION: Since it doesn't actually exist, I used a collection of images of the venue generated with Adobe Firefly to capture the mood, stock images for the interior shots to illustrate the vibe and passion of the venue, and a funky retro font called Cat's Eye to translate the brand's eclectic look.
Single-image social media post featuring the coffee house exterior (generated with Adobe Firefly).
Single-image social media post featuring the coffee house interior (stock photo).
Single-image social media post featuring a barista hard at work (stock image).
Single-image social media post featuring latte art (stock image)
Single image social media post highlighting an amazing-looking cherry pie (stock image).
Single image social media post featuring the back patio of the coffee house (generated with Adobe Firefly).
Social media reel post template (replaceable stock footage).
Instagram branded story template (replaceable stock footage).
Instagram static story template (stock image).
Text-based story template (replaceable stock illustration).
Main Facebook cover image (generated with Adobe Firefly).
Secondary Facebook cover image (generated with Adobe Firefly).
While it's true that hashtags are pretty much dead weight on YouTube and Facebook at this stage of the game, they still have some relevance on other platforms like Instagram, TikTok, and LinkedIn.
If you would like to work with me, you can book a consultation HERE