GSI Pawn Shop is the largest and oldest pawn shop in Toole, UT, and has been a family business for nearly 50 years.
SCOPE OF PROJECT: Outdoor Sign Panel Design (lighted, polycarbonate, 8 ft. X 16 ft.)
CHALLENGE: The owner of GSI is a friend of mine, Kenny. We both love cool old neon signs, and something in that vein would have been his first choice, but the city council wouldn’t allow any new neon construction. The existing sign is grandfathered in, so he could use the existing frame for new signage, and he could make repairs. No new construction would be allowed, and he couldn't add on any elements. The highlights of the brief were: something clean and easily legible from a car driving at 35 miles per hour, a hint of cool mid-century, but not so much that it looks dated.
SOLUTION: After some discussion, lots of sketches, and many iterations we arrived at the above version with a clean, classic font, and a similar color scheme to the old sign, but with a lighter blue. This version is bold and simple, with a bit of retro flair to give it a vintage flavor, and can easily be read from the road.
Some earlier version that didn't make the grade.
Photo courtesy Kenny Gregrich.
Photo courtesy Kenny Gregrich.
Photo courtesy Kenny Gregrich.
Photo courtesy Kenny Gregrich.
Photo courtesy Kenny Gregrich.